Three ways to go viral.
No, I’m not talking about the swine flu. I’m talking about marketing messages and how you can get them to go viral. Viral marketing has become a hip, low-cost way to reach a lot of people quickly....
View ArticleInform, engage, repeat.
Your customers know less about your services than you think they do. The hard reality is, until they need a certain product or service, they may not bother to find out whether you do it (or sell it) or...
View ArticleMarketing ROI.
Just read an interesting article in Advertising Age that had my attention. Thought I’d share it and see what you all think. In medicine and science, measuring an experiment and the return on its...
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History Repeats
The First Advertisements William Caxton set up the first printing press in England. Caxton was a merchant by trade, but learned printing later in his life. He is responsible for being the first to...
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Authenticity, Art & Copy
If you are a fan of the history of branding and advertising like we are at insight180, check out “Art & Copy,” a documentary that delves into the history of the advertising industry and the advent...
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Who is Ron Johnson and what is he doing to JCPenney?
At the beginning of this year, 110-year-old retailer, JCPenney began making changes to its brand in an effort to restore it’s integrity and transform the way shoppers feel about the experience of...
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7 Tips For A More Effective Email Campaign
We all receive them and we all send them. Some more than others, but for the most they are an integral part of conducting business on a daily basis. What are they? Emails! Emails are meant to engage,...
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How To Reach Success in Marketing
I glanced down… the ground was 300 feet below me and I had to jump. I had to trust that I would make it down safely. My heart was pumping fast and I was more frightened than I’d like to admit, but I...
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Marketing Rules To Take Away From Super Bowl Ads
To start off, let’s congratulate the RAVENS! We are, after all, a Baltimore-area company (and I for one love the Ravens!). Although, it didn’t seem possible when they entered the postseason – losers...
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The Power of the Postcard
Social media, search optimization, and content marketing may be the front stage performers in marketing these days, but there’s a tried and true marketing star you should not forget — the postcard. A...
View ArticleMoving ahead in this economy.
The economic stresses businesses are facing right now make it seem like the whole world is upside down, that running a business now is different than before. And everyone’s fear is, do we have the...
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